Expand Brand Reach
Personal Engagement Customized to Each HCP
Innovative Engagement Model
Target Engagement Based on Learned Physician Insights and Preferences
Apply Target Insights
Initiate Digital Outreach &
Tele-Service Engagement
Understand Customer Needs & Objections, Determine Next Best Action
Drive Customers to Appropriate Brand Resources & Educational Programming
Accelerate Product Consideration & Adoption
Apply Target Insights
Initiate Digital Outreach &
Tele-Engagement
Understand and Manage Customer Needs & Objections
Drive Customers to Brand Resources & Educational Programming
Product Adoption
Personalized Response-Based Methodology
Using Engagement Outcomes to Determine Subsequent Communication/Tactic
evoEngage is focused on assisting our clients accelerate their target HCPs through the adoption journey one conversation at a time. Unlike traditional non-personal promotion tactics, evoEngage integrates personalized, live outreach to move HCPs along this path. This allows us to better understand objections, ask questions and disseminate the value proposition of your brand by tailoring each campaign specifically to meet your brand needs.
evoEngage provides solutions with objectives ranging from increasing product awareness and event attendance to more comprehensive engagement efforts including scheduling Rep details and customer service support all within an exceptional customer experience framework.
Custom Solutions for All Brand Lifecycle Stages
HCP Elevate
Developing Targets into Customers
Marketing is focused on developing product interest in support of increasing sales.
Our HCP Elevate solution accelerates the development of targets into new customers using an awareness to consideration to adoption approach.
New customers ready for Sales Team ownership.
HCP REP Connect
Scheduling Rep Details & Generating Warm Leads
Maximizing the number of Rep details is a key objective for Sales Management.
Our HCP Rep Connect solution will allow Reps more time spent detailing and engaging in high-value customer discussions rather than cold-calling prospects.
List penetration quickly increases and Sales grow.
HCP Re-activate
Re-activate Trialists & Dabblers
Past customers that have decreased product utilization require a renewed effort… time that Sales just doesn’t have.
Our HCP Re-activate solution leverages a personal customer-service approach enhanced with educational resources to revive consideration, trial and adoption.
Re-activating customers to grow sales success.
HCP NPP Energize
Personalized Engagement to Enhance Non-Personal Promotion Campaigns
NPP Campaigns don’t engage all targets. Worst part is you don’t why they fall short.
Our HCP NPP Energize solution leverages conversation as a core principle to uncover barriers, counter objections, illuminate new insights, and
effectively engage more HCP targets.
Close the gaps in target list engagement to increase marketing effectiveness.
Actionable Intelligence & Insights
evoEngage’s unique conversational engagement approach delivers unparalleled access and intelligent engagement. Our Engagement Specialists capture data points and insights that determine the “next best action” for each customer. evoEngage leverages these insights to accelerate deep, multifaceted engagements encouraging utilization of existing Brand resources and services.
Boost engagement with enhanced practice/provider insights
Leverage learned insights to personalize each engagement
Maximize the Customer Experience for every HCP
Engagement Team
Our Engagement Specialists are experts in accessing and engaging the decision makers to accelerate each customer’s journey with your Brand. evoEngage supports each campaign with an experienced dedicated team of strategic, operational, content and data analytics specialists. The goal of this dynamic, agile team is to ensure success markers are achieved per project scope. The majority of the team has been in the healthcare industry for over 20 years and will bring valuable insight to your efforts.
Leading Edge Contact Center
Our Engagement Team leverages software and technology to efficiently access and reach HCPs and drive conversations about your brand. Our CRM systems integrate both outbound and inbound tele-services combined with multi-channel offerings based on individualized HCP “next best action” follow-up. These components allow us to customize engagement for each HCP and maximize reach. We provide custom, flexible, and agile campaigns for our clients using personalized engagement protocols. evoEngage keeps track of all interactions with your customers to improve your sales cycle and provides high levels of campaign success while cost-efficiently delivering an exceptional customer experience to each HCP.
Are you looking for new ways to engage HCPs?
Learn how our solutions grow sales
Proven Outcomes and ROI
evoEngage campaigns are agile and adaptable, and are designed to deliver on Brand KPIs. The evoEngage team continually assesses directional metrics and refines approach to optimize outcomes. Customized reporting allows for Brand team input and review at all points of the campaign.
evoEngage campaigns typically over perform initial objectives and when ROI is measured directly, show significant investment returns. Campaigns often start as pilots, where approach can be quickly refined, and success measured. When proof-of-concept is demonstrated, the pilot is rolled out on a national level.
evoEngage is a strong and reliable partner. From adding insightful analysis of our market data to stepping up when a change of our creative agency was required, they have always been there with a “whatever it takes” attitude. The value that their analytics team brings to the table is unique and provides the support I need when presenting to executive management. Also, they are always looking to improve performance, bringing new approaches and concepts for me to consider.
Engagement Case Study
60% of Decile 7-10 Successfully Engaged
Increase in Unaided Awareness
- 38%
- 68%
Increase in Market Share
- 4%
- 9%
%