Industry Insights

evoEngage HCP Engagement Survey Results

evoEngage HCP Engagement Survey Results

evoEngage deployed an HCP engagement survey to Brand Marketers. The objective was to gain a clear understanding of the ever-changing HCP engagement landscape based on feedback from industry colleagues across the country. Survey responses were representative of...

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Speakers Bureau Management: New Efficient Models Emerging

Speakers Bureau Management: New Efficient Models Emerging

As brand marketers enter the critical annual planning cycle, many are facing the tough task of getting more from their speakers’ bureau, while at the same time, being forced to reduce costs. The traditional approach has been to reduce the number of speakers and to cut...

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Peer-To-Peer Education in Pharma Isn’t Enough

Peer-To-Peer Education in Pharma Isn’t Enough

If you are a pharma brand marketer whose budget is loaded with a full calendar of peer-to-peer “P2P” educational events, you might be wondering how you’ll educate the majority of physicians who do not attend these events. Or, you think you have the rest of your HCP...

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Putting Personal Back Into Non-personal Promotion

Putting Personal Back Into Non-personal Promotion

We’ve seen two trends in pharma marketing merge to become a single narrative. Pharmaceutical Sales Rep access to physicians has declined, leading to the rise of non-personal promotion, especially in the area of digital media, as the fix. Non-personal promotion (NPP)...

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The Hot and Cold Relationship Pharma Has With NPS and PAS

The Hot and Cold Relationship Pharma Has With NPS and PAS

For decades, the primary target of Direct-to-Healthcare Professional marketing by pharmaceutical companies has focused on the prescribing MD. Over the past decade, there has been a subtle but important shift to building relationships with the nurse practitioners and...

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