Peer-To-Peer Education in Pharma Isn’t Enough

If you are a pharma brand marketer whose budget is loaded with a full calendar of peer-to-peer “P2P” educational events, you might be wondering how you’ll educate the majority of physicians who do not attend these events. Or, you think you have the rest of your HCP targets covered through non-personal promotion with a slew of digital channels. After all, pharma is in the middle of a transition from push to pull marketing. HCPs are overburdened with increased patient loads and EHR upkeep, plus more and more MDs are digital natives, a demand which has led producing information in new formats.

 

What hasn’t changed is that HCPs want to learn from key opinion leaders (KOLs) and stay current on the latest advances to provide their patients with the best possible care and quality of life.

evoEngage has been engaging HCP customers for 20+ years, conducting tens of thousands of P2P events and helping clients with non-personal promotion.

 

NEXT TO THE SALES REP, ONE TACTIC WE HAVE FOUND TO CONSISTENTLY ENABLE THE SUCCESS OF OTHER CHANNELS – TELE-SERVICE OUTREACH FROM OUR MEDICAL ENGAGEMENT CALL CENTER.

We are able to engage HCP customers in a focused, integrated educational approach to drive attendance to P2P programming, facilitate rep access, and direct the uptake of alternative learning channels.

Our outreach methods leverage brand tactics and assets for both HCP and patient audiences in printed and digital formats. We advance educational uptake by delivering an appropriate learning opportunity to each customer based on what we uncover through our dialogue-based teleservice outreach. Our goal has always been to create multiple pathways that allow HCPs to say “yes” to educational engagements and consume brand information according to their own preferences in a tactic-agnostic process.